Work that did its job

90 days to build demand from nothing

Crescent by Grandstone Homes, Ladner, BC

No homes to show, no buyers, and ninety days before pricing was set. We built the brand and the launch plan together, the look, the website, the Realtor event, the ads and the follow-up, so buyers were waiting before the listings went live.

Buyers on the waitlist

125+Buyers on the waitlist

Email click-through

41%Email click-through

Ad spend for 57K views

<$300Ad spend for 57K views

• Brand launch
• Launch campaign
• Events & follow-up

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The market changed. The marketing had to.

BC new-home market, unsold inventory recovery

The presale playbook stopped working and the homes stopped selling. We rebuilt the pricing, the story and the buyer follow-up around real homebuyers instead of investors, mid-stream, without pausing sales.

Project sales

$40M+Project sales

Of revenue spent on marketing

<2%Of revenue spent on marketing

New buyer leads

2,000+New buyer leads

• Repositioning
• Pricing
• Sales systems

A buying experience built around location

Townside Village by Warwickshire Homes, Willoughby, Langley

Everyone nearby was discounting to compete, and this project couldn't afford to. An interactive, touchscreen-led presentation centre made the location the argument, and held pricing instead of cutting it.

Pricing premium held

6–10%Pricing premium held

Fastest-selling in the area

#1Fastest-selling in the area

Price per sq ft vs. comparables

#2Price per sq ft vs. comparables

• Experience design
• Presentation centre
• Sales tools

The follow-up system behind a growing portfolio

Highstreet Village by AB Wall, Abbotsford

1,600+ registrants were sitting in spreadsheets, going cold. One connected system for email, text and event sign-ups turned them into tracked, followed-up buyers.

Registrations that became firm sales

4.6%Registrations that became firm sales

Cost per lead

$167Cost per lead

Registrants in 2025

1,600+Registrants in 2025

• Automation
• Email & SMS
• Follow-up systems

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Keeping 3–5 projects moving through a downturn

Fifth Avenue Real Estate Marketing, parallel portfolio

A downturn, a changing team and five projects that all had to ship. Clear weekly priorities and shared workflows kept the work moving when budgets and headcount didn't cooperate.

Tasks shipped per month

80+Tasks shipped per month

Completion rate

~76%Completion rate

Projects at once

3–5Projects at once

• Team systems
• Operations
• Multi-project delivery

A builder brand developers trust

JD Stone Homes, Delta, Ladner, Tsawwassen

Great builders lose work to cheaper names when nobody knows theirs. A brand built on reliability, schedules and clean sites, not the lowest price, carried JD Stone from custom homes to multi-family trust.

Licensed builder

BC HousingLicensed builder

Warranty eligible

2-5-10Warranty eligible

Home turf

Delta + LMHome turf

• Builder brand
• Website
• Reputation

A brand system built from scratch

Sentinel Property Group, Lower Mainland, BC

Three audiences, zero brand, zero website, and investors waiting. We built the whole system from nothing: voice rules, an accessibility-audited palette, type, logo, components and a living 32-page guide, so every deck, page and portal screen ships on-brand without asking.

Brand built from scratch

0→1Brand built from scratch

Living, searchable system guide

32 ppLiving, searchable system guide

Every colour pairing audited

AAEvery colour pairing audited

• Brand system
• From scratch
• Website & investor materials

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Trade credibility, made visible online

Homeguard Roofing & Renovations, Fraser Valley

Forty years of five-star work, invisible online. A proper website and local search presence turned that reputation into a steady stream of enquiries.

Contact enquiries

181Contact enquiries

Reviews at 4.8 stars

55+Reviews at 4.8 stars

Customers in the system

225+Customers in the system

• Trade business
• Brand & website
• Local search

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Five years of brand through a business pivot

River's Edge Hair & Wellness, Yarrow, BC

A pivot into low-tox hair and holistic wellness could have cost them their name recognition. The brand carried through the change, people still find them by name first.

Working together

5+ yrsWorking together

Click-through on branded search

60%Click-through on branded search

Search / direct / social traffic

41/31/28Search / direct / social traffic

• Long-term partnership
• Repositioning
• Brand

A calendar that fills itself

Beauty by Autumn Lynn, Yarrow, BC

Fully booked and still drowning in admin, every new client meant phone tag. Search, booking and payments set up so clients find her, book themselves in, and pay, without a single manual step.

Growth in search impressions (90 days)

+143%Growth in search impressions (90 days)

Rank for her own name

#1Rank for her own name

Visitors who become enquiries

3.8%Visitors who become enquiries

• Website
• Online booking
• Search

Extending a brand without breaking it

Addition by Redekop Ferrario Properties, Willoughby + Willowbrook, Langley

The brand guidelines existed, but the website, signage, icons and sales tools were improvising around them. We built the v2.0 system on top of what already worked: logo family, voice, photography direction, an interface kit and icon library, so every new piece stays on brand without starting over.

Built on the existing brand

V2.0Built on the existing brand

Living reference, plus appendices

43 ppLiving reference, plus appendices

Icon families in one line voice

8Icon families in one line voice

• Brand system
• Built on existing guidelines
• Townhome launch

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A field brand built from the ground up

Trueground, Soil Drilling Specialists, Fraser Valley, BC

An owner-operated drilling company with real field credibility and no brand to show it. We built the whole system from scratch, logo suite, soil-and-lime palette, voice, iconography, photography direction and vehicle graphics, so Trueground looks as capable on paper as it is on site.

Built from scratch

V1Built from scratch

Guidelines, plus logo & type appendices

47 ppGuidelines, plus logo & type appendices

Lockups in the logo suite

5Lockups in the logo suite

• Brand system
• Built from scratch
• Trade business

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