Methods & Moments · British Columbia
Marketing for service businesses
You're great at the work. That's not the problem. The problem is that being great at the work is not what fills the calendar, being visible, reachable and consistent is. The phone only rings when you chase it, and evenings disappear into posting, quoting and following up instead of living. We build the website, the follow-up and the plan around how your business actually runs, so enquiries show up without eating your nights.
Automate what should scale. Humanize what should matter.
This is usually the right fit when
- Marketing happens in the evenings, between jobs, or not at all.
- Referrals are your only real source of new work.
- Enquiries sit in your inbox for days while you're on site or with clients.
- You've paid for marketing before and couldn't see what it did.
What you actually get
Clear pages that say what you do, what it costs roughly and how to book, so visitors turn into enquiries instead of bouncing to a competitor.
Every enquiry gets an answer the same day and a reminder sequence after, which means no more jobs lost because you were busy doing the actual work.
One page: the goal, the monthly actions, the budget. Written for an owner with no marketing staff, so it survives a busy month.
Enquiries, where they came from, what it cost. One page, no dashboard logins, so you know in two minutes whether this is working.
Pick a starting point
Every package lists what you actually get. The price and timeline come from the lever calculator on the pricing page, so the numbers match your priorities, not a generic rate card.
Clear pages that say what you do, what it roughly costs and how to book, so visitors turn into enquiries instead of bouncing to a competitor.
- A page for each service you sell, written for real questions, so searches land on an answer.
- Rough price guidance on the page, so tyre-kickers filter themselves out before they call.
- Booking and enquiry forms that land somewhere you'll actually see.
- Full handoff with logins and a walkthrough, so small edits stop costing an invoice.
Every enquiry gets an answer the same day, even when you're on a job, so work stops leaking out of a busy inbox.
- One place where every enquiry lands, website, phone, referrals, so nothing gets forgotten.
- A same-day first reply sent automatically, so the client hears from you while you're still on site.
- A reminder sequence for quotes and unanswered enquiries, so follow-up doesn't depend on your memory.
- A one-page monthly report: enquiries, where they came from, what turned into work.
One page, the goal, the monthly actions, the budget, written for an owner with no marketing staff, so it survives a busy month.
- A working session on your best jobs and where your enquiries really come from.
- A one-page plan: the goal, three monthly actions, the budget cap.
- A list of what to stop doing, so the spend stays honest.
- A quarterly review that cuts what didn't work and doubles down on what did.
Strategy, messaging and visual identity built as one system, so every touchpoint tells the same story.
- Brand strategy and positioning
- Messaging framework and voice guide
- Visual identity: logo, type, colour, assets
- Brand guidelines your team can follow
- Application examples for web, print and social
A custom website built for how your customers actually decide, one you can update yourself.
- Site structure and user flows
- Custom design and responsive build
- Launch copy and content structure
- CMS setup and editor training
- Handoff docs and one month of post-launch support
Campaigns, content and lead follow-up built around your customer journey.
- Campaign and content calendar
- Email, social and ad creative
- Lead nurture and follow-up sequences
- Landing pages and conversion copy
- Plain-language performance reporting
The deeper diagnosis, one to two focused weeks that end in a written 90-day plan, for decisions bigger than a $1,990 review.
- Working sessions to find the real problem
- Written diagnosis across brand, site, follow-up and channels
- Prioritized 90-day action plan
- Honest budget and timeline guidance
- Clear recommendation on which package fits next
A fixed monthly service level that keeps improving what's already live, so results build instead of stalling.
- Quarterly planning with monthly priorities
- Page, content and follow-up improvements
- Tracking and conversion experiments
- Reporting with clear recommendations
- A named senior contact, not a ticket queue
Service businesses we've done this for
Real BC service businesses, real numbers. Each one turned quiet phones and scattered enquiries into bookings they could count on.
Homeguard Roofing & Renovations, Fraser Valley
Forty years of five-star work, invisible online. A proper website and local search presence turned that reputation into a steady stream of enquiries.
181
Contact enquiries
55+
Reviews at 4.8 stars
225+
Customers in the system
Delivered through Founder
Beauty by Autumn Lynn, Yarrow, BC
Fully booked and still drowning in admin, every new client meant phone tag. Search, booking and payments set up so clients find her, book themselves in, and pay, without a single manual step.
+143%
Growth in search impressions (90 days)
#1
Rank for her own name
3.8%
Visitors who become enquiries
Delivered through Founder
River's Edge Hair & Wellness, Yarrow, BC
A pivot into low-tox hair and holistic wellness could have cost them their name recognition. The brand carried through the change, people still find them by name first.
5+ yrs
Working together
60%
Click-through on branded search
41/31/28
Search / direct / social traffic
Delivered through Founder
How it runs
Week one
A working session on your business, your best jobs and where enquiries come from now.
Foundation
Website and follow-up fixes in the order that wins back your evenings fastest.
Monthly
We run the plan, publish and report. You approve, you don't administer.
Review
Every quarter we look at what produced work and cut what didn't, so spend stays honest.
Questions people ask first
Start a conversation
You'll get a real reply within two business days and a short call with no pitch, including an honest answer if we're not the right fit.