Case study, Highstreet Village by AB Wall, Abbotsford
The follow-up system behind a growing portfolio
1,600+ registrants were sitting in spreadsheets, going cold. One connected system for email, text and event sign-ups turned them into tracked, followed-up buyers.
- Registrations that became firm sales
- 4.6%Registrations that became firm sales
- Cost per lead
- $167Cost per lead
- Registrants in 2025
- 1,600+Registrants in 2025
Before
What was broken
1,600+ people had registered interest in Highstreet Village, and their names were sitting in spreadsheets. No one knew who had been emailed, who had visited, or who was about to buy. Warm leads were going cold every week.
After
What changed
One connected system for email, text and event sign-ups. Every registrant is tracked, followed up with automatically, and handed to sales at the right moment. 4.6% of registrations became firm sales, a number most projects never see because follow-up usually dies in the inbox.
The process
How it actually happened
Audit the mess first
We mapped every place a lead could land, web forms, events, walk-ins, Realtor referrals, and found where each one went to die. You can't fix follow-up until you can see it.
One system, not five tools
Email, SMS and event registration were connected into a single CRM view. So the sales team sees one timeline per buyer instead of three inboxes and a spreadsheet.
Automate the repeat, humanize the moment
Confirmations, reminders and re-engagement emails run themselves. The personal calls, hard questions and closing conversations stay with people. Which means no lead is ignored, but no buyer feels processed.
Measure what became a sale
We tracked registrations all the way to firm contracts, not just opens and clicks. That number, 4.6%, is what lets the team spend on what works and stop what doesn't.
Delivered via Fifth Avenue Real Estate Marketing
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