Case study, Homeguard Roofing & Renovations, Fraser Valley
Trade credibility, made visible online
Forty years of five-star work, invisible online. A proper website and local search presence turned that reputation into a steady stream of enquiries.
- Contact enquiries
- 181Contact enquiries
- Reviews at 4.8 stars
- 55+Reviews at 4.8 stars
- Customers in the system
- 225+Customers in the system
Before
What was broken
Forty years of five-star roofing and renovation work across the Fraser Valley, and none of it visible online. No real website, no search presence, reviews scattered and uncollected. Every new job depended on word of mouth, which meant slow seasons stayed slow.
After
What changed
A proper website and local search presence that turned an offline reputation into a steady stream of enquiries: 181 contact enquiries, 55+ reviews at 4.8 stars, and 225+ customers tracked in a system that follows up so the crew doesn't have to.
The process
How it actually happened
Start with what customers actually search
We built the site around the real words people type when their roof leaks, not industry terms. Which means the right people find Homeguard at the moment they need it, not after they've already hired someone else.
Make forty years visible
Photos of real jobs, real warranties, real reviews. The work was always good, the website just made it provable to someone who had never heard the name.
Reviews on autopilot
After each completed job, customers get a simple, timed review request. So the five-star reputation that already existed started showing up where new customers actually look.
Enquiries that don't fall through
Every form fill and call is logged and followed up in one system. Which means the owner quotes more jobs with less phone tag, and slow seasons got shorter.
Delivered through Founder
Want to know what work like this costs? We publish the package rates.
See the investment
Sound familiar? Let's talk it through.
We'll say which parts need a person and which should run themselves.