Real prices. Scoped on purpose.
Pick the two levers that matter most, creativity, speed or cost certainty, and you get a real starting price, timeline and scope. Each project has three separately costed configurations, so a lower number always means less work included, never the same promise for less. Prices are in Canadian dollars before tax, and third-party costs are quoted separately.
The real cost of a project is not the invoice. It is the months spent building something that solved the wrong problem, or the wrong version of the right one. Scoping on purpose is how you avoid that.
Automate what should scale. Humanize what should matter.
The trade-off
Pick what matters most. We protect it.
Every project has three levers. Instead of pretending they all pull at once, we make the choice clear, so you get the creativity, speed or budget control you actually need, without surprises.
Thorough
Protects creativity and cost certainty; the timeline flexes. Deeper strategic and creative exploration on a defined number of directions, a full review process and normal approval windows, no priority scheduling fee, fewer rushed decisions.
Accelerated
Protects creativity and speed; the investment flexes. Full strategic and creative scope with reserved capacity, priority scheduling and compressed approvals. Standards don't drop, you're paying for the capacity we hold.
Focused
Protects speed and cost certainty; breadth and exploration flex. One recommended direction, system-led design, tightly limited deliverables and one revision round. Narrower, not lesser: strategy, accessibility, usability, performance and QA stay in place.
Pick two levers. Get your starting numbers.
Choose the two things this project must protect. The third determines what can flex. Select a project, then read exactly what changes under that configuration. The lever you leave out is the one that flexes, and each project has its own Focused, Thorough and Accelerated scope, so the number reflects the work actually included. Cheap is not a strategy unless you also lower the scope.
Your starting points
You flexed the timeline
Thorough configuration
Deeper discovery, two defined creative directions, a broader deliverable set and the standard revision allowance, on a flexible production schedule. More collaboration and advisory time, no priority scheduling fee.
15-minute Fit Check
Fixed scope
Free
This week
A short call to confirm fit, timing and general budget, so neither of us spends a week finding out we're not a match.
Included scope
- Fifteen minutes with a senior person
- Confirmation of fit, timing and general budget range
- A clear pointer to the right starting offer
Deliberately limited
- Fixed scope, does not flex with the levers
- No audit, recommendations or strategic advice
Boundary: No audit, no recommendations, no free consulting. Fit, timing and rough budget only.
Your side: Fifteen minutes and honest answers about budget and timing.
Third-party costs: Prices are CAD before tax. Media, software, printing, travel, venues, fabrication and other third-party costs are quoted and billed separately.
Next step: Book the fit check
Business and Marketing Diagnostic
Fixed scope
$1,990 CAD
Fixed, one-time
Within 2 weeks
Estimated 12-month returnPlan+226% – +334%$6,480 – $8,640Target+334% – +479%$8,640 – $11,520Vision+479% – +660%$11,520 – $15,120Redirecting part of your $36,000 annual spend away from work nobody ranked, 18–24% in the Plan case, 24–32% at Target, 32–42% at Vision.
We start here for a reason. We can build a brand, a site or a social presence, but if the offer, the pricing or the follow-up is the real issue, the pretty version of the wrong thing still won't sell. A fixed-scope analysis first, delivered within two weeks, so the money goes where the problem actually is.
Included scope
- Review of your brand, website, enquiries and follow-up
- Written diagnosis of the real problem
- Prioritized recommendations and a recommended path
- One session to walk through it and ask questions
Deliberately limited
- Fixed scope, does not flex with the levers
- No implementation or production work
Boundary: Diagnosis and recommendation only. Standalone engagement, not automatically credited against future work.
Your side: One named decision-maker, feedback inside the agreed windows, and content or access we ask for at kickoff.
Third-party costs: Prices are CAD before tax. Media, software, printing, travel, venues, fabrication and other third-party costs are quoted and billed separately.
Next step: Start the diagnostic
Brand System
Thorough configuration
$8,875 CAD
One-time
6–10 weeks
Estimated 12-month returnPlan+46% – +111%$12,960 – $18,720Target+111% – +192%$18,720 – $25,920Vision+192% – +289%$25,920 – $34,560A lift on $144,000 of annual gross profit, from more people asking for a price, 9–13% in the Plan case, 13–18% at Target, 18–24% at Vision.
Strategy, messaging and visual identity built as one system, so every touchpoint tells the same story and your team can use it without asking you first.
- Protected:
- Creativity and cost certainty
- Flexes:
- Timeline
Included scope
- Deeper discovery, positioning and messaging workshops
- Two defined creative directions explored properly
- Full identity, guidelines and application examples
- Standard revision allowance and advisory time
Deliberately limited
- Flexible production schedule, no priority queue
Your side: One named decision-maker, access to existing brand files, and feedback inside the agreed windows.
Third-party costs: Prices are CAD before tax. Media, software, printing, travel, venues, fabrication and other third-party costs are quoted and billed separately.
Next step: Start the brand system
In every configuration
- Strategic alignment and brand consistency
- Accessibility and usability
- Technical performance and quality assurance
- Honest measurement, and any required legal or consent controls
These are starting points, not quotes. Request a free 15-minute Fit Check, then the $1,990 Diagnostic, the final recommended scope and price come from that, in writing, before any work starts.
Request a free Fit CheckStart the $1,990 DiagnosticSend these starting pointsHow it goes from here
Request a free 15-minute Fit Check, begin with the $1,990 Business and Marketing Diagnostic, then receive the final recommended scope and price in writing, so you never buy a build before the decision. The diagnostic exists because guessing is the most expensive option on this page.
Request a free Fit Check
Step one · Free
Start with a Fit Check. Then the Diagnostic.
Fifteen minutes to confirm fit, timing and general budget, nothing else. If we're a fit, the $1,990 Business and Marketing Diagnostic is where the real work starts, and it ends with a written scope and price.
Free · 15 minutes · No audit, no free consulting
Request a Fit Check
Tell us what you're considering and when. We confirm fit, timing, general budget and the right starting point. If it makes sense, the next step is the Business and Marketing Diagnostic ($1,990 CAD before tax), which gives you a written scope and price before anything is built.
Diagnose · Define · Build · Activate
Packages in the order the work happens
Most clients start with the diagnostic and move along this sequence. Each package can stand alone or connect into the next, so you never buy the build before the decision.
Diagnose
Find the real problem before you spend on the fix.
Free
This week · fixed scope
You want to know if we're the right people before anything else.
A short call to confirm fit, timing and roughly where you'd start, so neither of us spends a week finding out we're not a match.
- Fifteen minutes with a senior person
- Confirmation of fit, timing and general budget range
- A clear pointer to the right starting offer
Boundary: No audit, no recommendations, no free consulting.
$1,990 CAD
Under 2 weeks · fixed scope
You know something is off but can't name it yet.
The first substantive engagement: we identify the right problem, the priorities and the recommended path, written so it's useful even if you never work with us again.
- Review of your brand, website, enquiries and follow-up
- Written diagnosis of the real problem
- Prioritized recommendations and a recommended path
- One session to walk through it and ask questions
Boundary: Diagnosis and recommendation only, with no implementation. It is a standalone engagement, not automatically credited against future work.
From $3,500
Under 1–2 weeks
The decision is bigger than a $1,990 review, a launch, a repositioning, a real budget on the line.
The deeper diagnosis. Same job as the Diagnostic, find the real problem before you fund the fix, but built for decisions with more moving parts: more stakeholders, more channels, more money at stake. It ends in a written 90-day plan, so the next dollar goes where it counts, not where it feels urgent.
- Working sessions with your decision-makers
- Review across brand, site, follow-up, pricing and channels
- Positioning and priority decisions, not just findings
- Prioritized 90-day action plan
- Honest budget guidance and which package fits next
Boundary: Start with the $1,990 Diagnostic if the problem is contained. If its findings show something bigger, we start the sprint from there.
Define
Decide what you stand for and how you say it.
$7,100 – $11,100
4–10 weeks
Your message, look or market position needs to be sharper.
Strategy, messaging and visual identity built as one system, so every touchpoint tells the same story and your team can use it without asking you every time.
- Brand strategy and positioning
- Messaging framework and voice guide
- Visual identity: logo, type, colour, assets
- Brand guidelines your team can follow
- Application examples for web, print and social
Boundary: Focused $7,100 · Thorough $8,875 · Accelerated $11,100. Which one you land on comes from the two levers you pick.
$1,990 CAD
1–2 weeks · fixed scope
You'll run the work yourself and need the plan.
A diagnosis plus a prioritized plan you can act on without us, so you know the next three moves and what to stop paying for.
- A working session on your best customers and real lead sources
- A prioritized plan: the goal, the monthly actions, the budget cap
- A list of what to stop doing
- One review session
Boundary: Plan only. No implementation, and the levers don't apply.
Build
Put the assets and systems in place.
$7,900 – $12,350
4–10 weeks
Your site doesn't match your business or customers can't find what they need.
A custom website built for how your customers actually decide, with clear structure, launch copy and a backend you can update yourself without calling us.
- Site structure and user flows
- Custom design and responsive build
- Launch copy and content structure
- CMS setup and editor training
- Handoff docs and one month of post-launch support
Boundary: Focused $7,900 · Thorough $9,875 · Accelerated $12,350. Focused assumes an established brand and a standard architecture.
$10,500 – $16,450
6–12 weeks
The site has to land, not just go live.
The Website System plus everything the launch needs, campaign assets, tracking, lead routing and a written launch plan, so traffic arrives and gets followed up instead of leaking away.
- Everything in the Website System
- Launch campaign assets and landing pages
- Tracking and lead routing set up properly
- Follow-up sequences for new enquiries
- A written launch plan and post-launch review
Boundary: Focused $10,500 · Thorough $13,150 · Accelerated $16,450. Media budget is separate.
$4,900
3–5 weeks · fixed scope
You need enquiries now, not a custom site.
A single-page or tightly templated site built to turn searches into booked enquiries, accessibility, performance and brand consistency included, as always.
- Single-page or tightly templated site
- Rough price guidance so tyre-kickers filter themselves out
- Enquiry and booking forms that reach you
- Full handoff with logins and a walkthrough
Boundary: A deliberately smaller product, not a cheaper Website System. Custom architecture or design means the Website System instead.
$2,800
2–3 weeks · fixed scope
Enquiries arrive and then sit there.
Every enquiry gets an answer the same day, even when you're on a job, so work stops leaking out of a busy inbox and you can see what turned into revenue.
- One place where every enquiry lands
- Automatic same-day first reply
- One reminder sequence for quotes and unanswered enquiries
- One-page monthly enquiry report
Boundary: One workflow, one sequence, basic implementation. Standard tools only.
From $2,800
1–2 weeks · fixed scope
You need one thing built, not a project opened.
One tightly scoped asset built on your existing strategy and design system, so you get what you need without a full engagement.
- One asset: landing page, campaign asset or single template
- Built from your existing brand system
- One revision round and handoff
Boundary: Requires an existing brand system and strategy. One asset, one purpose.
Activate
Get it in front of people, and into the room.
$4,500 – $7,000 / month
Monthly · 3-month minimum
You need campaigns, content and follow-up that move people to act.
Campaigns, content and lead follow-up built around your customer journey, so your message reaches the right people and your sales team gets warmer handoffs.
- Campaign and content calendar
- Email, social and ad creative
- Lead nurture and follow-up sequences
- Landing pages and conversion copy
- Plain-language performance reporting
Boundary: Focused $4,500 · Thorough $5,600 · Accelerated $7,000 per month. Media spend is separate.
From $4,500
2–4 weeks · fixed scope
A campaign needs to go live without a full production project.
A defined set of launch assets built from your existing brand system, so the campaign ships on time and every lead gets followed up.
- Defined launch asset set: landing page, email, social and ad creative
- Tracking and lead routing
- One follow-up sequence
Boundary: Requires an existing brand system. Asset list agreed before we start; media budget separate.
$4,500 – $7,000
2–6 weeks
An event or activation is planned and the idea isn't settled.
The plan behind the moment: the concept, the audience, the guest journey and how you'll measure it, so the event does a job instead of just happening.
- Concept development and recommended direction
- Audience and guest journey design
- Run sheet and supplier requirements
- Measurement plan tied to enquiries, not attendance
Boundary: Focused $4,500 · Thorough $5,600 · Accelerated $7,000.
From $15,000
4–12 weeks
You need the event delivered, not just designed.
Production, suppliers, on-site running and the follow-up that turns attendance into enquiries, so your team hosts instead of managing logistics.
- Production design and supplier management
- On-site delivery and crew coordination
- Capture: photo, video and contact collection
- Post-event follow-up and reporting
Boundary: Focused from $15,000 · Thorough from $20,000 · Accelerated from $25,000. Direct event and production costs, venue, fabrication, staffing, travel, rentals, catering, are quoted separately.
Not sure which one fits? Describe the project and we'll recommend the right starting point, including when the honest answer is "none of these yet."
Ask usOperate
Monthly work runs on fixed service levels
Retainers don't use the levers. Ongoing delivery needs stable capacity and clear boundaries, so each level has a set scope, a set fee and a minimum term, which means you always know what you're getting each month.
$1,800 / month
$1,990 setup · 3-month minimum
The site is done and you don't want to think about it.
Human-supported upkeep: monitoring, updates, small fixes and basic reporting, so your site stays fast, safe and current without becoming your job.
- Monitoring, backups, updates and security patching
- A monthly allowance of small content and fix requests
- Basic monthly performance reporting
- A named person to email
$3,825 / month
$4,375 setup · 6-month minimum
What's live could be working harder.
Ongoing improvement of what already exists, pages, follow-up, tracking and monthly experiments tied to enquiries, so results compound instead of plateauing.
- Quarterly planning with monthly priorities
- Page, content and follow-up improvements
- Tracking and conversion experiments
- Reporting with clear recommendations
From $7,100 / month
From $7,100 setup · 6-month minimum
You need a marketing department, not a contractor.
We run the whole function, strategy, production, campaigns, events and reporting, with a team behind one point of contact, so nothing waits on your calendar.
- Strategy, production and campaign delivery
- Events and activations planned into the calendar
- Reserved monthly capacity across disciplines
- Full reporting and quarterly planning
From $10,000 / month
Custom scope · 6-month minimum
You need senior marketing leadership inside the business.
A senior lead works inside your team, owning plans, budgets, suppliers and reporting, so marketing gets decided and delivered without waiting on you.
- Senior lead embedded in your leadership rhythm
- Budget, supplier and channel ownership
- Team enablement and documented decisions
- Reserved capacity across our whole team
Anchor engagements
Multi-phase engagements start at $25,000
When brand, website, campaign and experiential work run together, they're scoped as one engagement, so the pieces connect instead of being rebuilt twice.
- Brand System + Website System
- Brand + Website + Launch System
- Brand + Experiential Activation
- Website + CRM + Follow-Up System
- Full launch ecosystem
- Embedded marketing transformation
These begin with the paid Diagnostic and get a custom scope in writing.
Book the diagnosticHow your quote is built
A fixed price before we understand your problem is a guess. Your answers, and the two levers you pick, give you a real starting price and timeline, fast.
- All prices are in Canadian dollars before tax. Media, software, printing, travel, venues, fabrication and other third-party costs are quoted and billed separately.
- You pick the two levers that matter most: creativity, speed or cost certainty. The one you leave out is the one that flexes.
- Each project has three scoped configurations, Focused, Thorough and Accelerated, costed independently. A lower number always means less work included, never the same promise for less.
- Fixed-price products and monthly service levels don't flex. Their scope is set, so the price is set.
- Strategy, brand consistency, accessibility, usability, performance, QA, honest measurement and any required consent controls are in every configuration. Those are the floor, not the levers.
- Anything outside that scope becomes a written change order, described, priced and approved by you before we begin it. We don't sell blocks of time.
- You own every file, account and system we build. No lock-in, no surprise renewal.
Let's find the right starting point
One short conversation usually shows whether you need a sprint, a build or a monthly lead, and which parts of your marketing should be run by a person and which should run themselves. No pitch deck, no pressure.