What it costs, Homeguard Roofing & Renovations, Fraser Valley
Trade credibility, made visible online
Forty years of five-star work, invisible online. A proper website and local search presence turned that reputation into a steady stream of enquiries.
Brand System + Website System
$15,000 – $23,450
8–14 weeks end to end
These are our current published rates for a project of this shape, in CAD before tax. They are not this client's invoice, we don't publish what a named client paid.
The low end is both packages in the Focused configuration: one creative direction, a standard site architecture, one to two revision rounds. The high end is the Accelerated configuration: priority scheduling, reserved capacity and compressed approval windows. Most trade businesses land in the middle.
Where the money goes
Brand System
$7,100 – $11,100
Focused to Accelerated
Positioning, messaging and identity, so forty years of five-star work looks as credible online as it is on the roof.
Website System
$7,900 – $12,350
Focused to Accelerated
A site built around the words customers actually search when their roof leaks, with enquiry capture and local search set up properly.
In the price
What you get
- Positioning and messaging for a trade audience
- Identity, guidelines and templates the crew can use
- Website with service pages built around real search terms
- Local search setup and review requests that send themselves
- Enquiry capture logged in one place with follow-up
- Editor training and handoff documentation
Not in the price
What we'd quote separately
- Ad spend and media buying
- Vehicle wraps, signage and print production
- Professional job-site photography and video
- Ongoing content writing after launch
Costs you pay directly
- Domain, hosting and email, typically $30–$120 per month
- CRM or follow-up software licence, from about $50 per month
- Stock or commissioned photography, if used
Media, software, printing, travel, venues and fabrication are billed separately at cost. Work outside the agreed scope is handled by a written change order before it starts.
After launch
Digital Foundation Care
$1,800 per month
Keeps the site, search listings and review requests running after launch. Three-month minimum. $1,990 implementation to set it up.
Want your own numbers? Start with the Diagnostic.
The $1,990 Business and Marketing Diagnostic gives you the real problem, the priorities and a scoped recommendation with a price, in writing, before any build begins.