Residential development · British Columbia
You have a sales date.You do not have a marketing department.
For Development managers, principals and owners with a live project
The land, the consultants, the budget and the schedule are already yours to carry. Marketing is one line in the pro forma and there is nobody in the building whose job it is. We take that line off your desk: the name, the positioning, the sales site and the follow-up that catches every enquiry, run as one piece of work against your date.
This page is for you if
- Financing has set a sales date and the project still has no name or story.
- The brokerage is ready to sell and there is nowhere to send people yet.
- Enquiries are arriving in someone's personal inbox with no record of what happened next.
- You are being asked to approve creative work you have no basis to judge.
What you are really deciding
Not which logo you like. You are deciding who is accountable for absorption, so that you can go back to the parts of the project only you can run. One team holds the naming, the site, the campaign and the lead handling, which means there is one person to call when a number moves.
You should not have to manage the marketer
The common fear is inheriting a second job: chasing a designer, refereeing between the brokerage and an ad agency, then finding out late that none of it connected. We work to your date and your numbers, report in plain language, and bring you decisions rather than options to interpret.
What you actually get
The project gets a name, a story and a reason to choose it over the one down the road, so the brokerage has something to sell rather than a spec sheet.
Floorplans, pricing gates, registration and a form that actually captures what your sales team needs, so every visit either becomes a lead or tells us why it did not.
Every registration lands in one place, gets a reply within minutes and reaches the right agent, so nobody goes cold while a spreadsheet is being updated.
Registrations, qualified enquiries and cost per enquiry, tracked weekly through launch, so you can answer the ownership group without guessing.
How it runs
Fit Check
Fifteen minutes on the project, the date and the budget line, free, so you know quickly whether we are useful.
Diagnostic
Two weeks and a written recommendation covering positioning, channels and the real cost of the launch, so the number in the pro forma is defensible.
Build
Name, brand, site and lead systems built to the sales date, with weekly progress you can forward to the ownership group.
Launch and run
Campaign live, follow-up automated, results reported weekly until sales targets are met.
Would rather try it yourself first?
If your job right now is only to put a credible marketing number in the pro forma, our kit is built for exactly that, and you do not need us in the room to use it.
Questions people ask first
Start with fifteen minutes.
A free 15-minute Fit Check, no pitch and no audit, including an honest answer if we are not the right people for this.