Associations, institutions and professional firms · British Columbia
We will not hand you a strategy and wish you luck.Strategy and build are the same engagement.
For Marketing and communications leads at associations, institutions, co-operatives and professional firms
You inherited twenty years of decisions: a database nobody wants to touch, a website that can no longer be patched, and a brand that has been added to rather than designed. You are new enough to see it clearly and senior enough to be expected to fix it, usually without enough internal capacity to run a long transformation alongside the day job.
This page is for you if
- A board has approved a modernization and now wants a plan.
- A leadership change has reopened questions about what the organization stands for.
- The website and the member database can no longer be patched together.
- Members or clients are telling you the experience feels dated.
What you are really deciding
Whether to run a long internal transformation with the capacity you have, or bring in one team that can decide, build and hand back something your staff can actually operate. The second is usually faster and easier to report on, because there is one accountable party rather than a committee.
Neither a deck nor an orphaned build
Two failures are familiar here. Consultants deliver a strategy and leave, or implementers build quickly and leave nobody able to maintain it. We do both halves with the same people and finish with documentation and training, so the handover is the plan rather than an afterthought.
What you actually get
Positioning and priorities agreed in writing, with the reasoning attached, so you can present it to a board without translating it first.
One project rather than two suppliers, so the look, the words and the structure agree with each other on launch day.
Data, email and enquiry handling joined up, so staff stop maintaining the same list in three places.
Written guidance and sessions with your team, so the organization can run this itself next year without a retainer.
How it runs
Fit Check
Fifteen free minutes on the mandate, the timeline and who needs to approve what.
Diagnostic
Two weeks and a written recommendation with scope, sequence and cost, in a form you can put in front of a board.
Build
Brand, site and systems delivered in phases with visible progress, so there is something to report at every board meeting.
Hand back
Training, documentation and a short support period, so your team owns it with confidence.
Would rather try it yourself first?
If you need evidence before an engagement can be approved, a kit sits under most approval thresholds and lets you walk into the meeting with work already done rather than a proposal to do it.
Questions people ask first
Start with fifteen minutes.
A free 15-minute Fit Check, no pitch and no audit, including an honest answer if we are not the right people for this.